Primary Purpose

The Apparel Merchandiser is responsible for creating and managing product assortments that align with brand vision, market trends, and customer preferences. This role involves product planning, supplier coordination, inventory management, and monitoring sales performance to optimize assortments.

Reporting to the Regional Director of Operations, the Apparel Merchandiser works closely with design, production, and sales teams to develop apparel collections that drive brand growth and profitability.

Essential Duties and Responsibilities

Product Planning and Development: Conduct market research to understand current fashion trends, target customer preferences, and competitor activities.

Inventory Management: Monitor inventory turnover rates and adjust as needed to meet sales targets.

Visual Merchandising

•Create visual merchandising plans to display products effectively in stores, ensuring a positive shopping experience and brand consistency.

•Work with the retail team to implement merchandising strategies that drive foot traffic and increase sales.

•Prepare seasonal or thematic displays to highlight new collections and promote high- demand products.

Sales and Performance Analysis

•Monitor weekly and monthly sales data to understand product performance and customer preferences.

•Identify best-sellers and slow-movers, making recommendations for promotions, markdowns, or reordering.

•Prepare reports and present findings to stakeholders, suggesting improvements to maximize sales.

Collaboration and Communication

•Act as a liaison between departments, including design, production, and retail, to ensure alignment on product strategies and timelines.

•Collaborate with marketing teams to develop promotional campaigns and in-store events for new product launches.

•Communicate regularly with retail staff to gather customer feedback and insights on product reception

Other Duties and Responsibilities

• Comprehensive knowledge of the products Country Supplier sells.

• Perform daily cleaning – such as, but not limited to, vacuuming, replacing full trashes with new trash bags, and sweeping.

• Other duties assigned as needed.

Qualifications

• Bachelor’s degree in Fashion Merchandising, Business, Marketing, or a related field preferred.

• Typically, 2-5 years of experience in merchandising, retail, or product management within the apparel industry.

• Strong analytical abilities to interpret sales data, trends, and market research.

• An eye for fashion, trends, and aesthetics to develop appealing product lines and displays.

• Excellent verbal and written communication skills to collaborate effectively with various teams and external vendors.

• Ability to manage multiple projects, work under tight deadlines, and prioritize tasks effectively.

• Proficiency in Microsoft Excel, inventory management systems, and possibly fashion-specific software (such as PLM software).